The campaign features iconic elements such as oversized earrings and slicked-back hair, celebrating the essence of high fashion from the past while making it relevant for today's audience .
The primary audience includes fashion-forward individuals aged 25-40, who appreciate luxury fashion with a flair for vintage styles and contemporary design.
TARGET AUDIENCE
About the
Campaign -
Saint Laurent draws inspiration from the past not just to recreate, but to innovate. This collection is a tribute to the boldness of the '80s, aiming to captivate a new generation with a sense of nostalgia .
Core Theme of the Campaign -
1. The collection was unveiled during Paris Fashion Week, highlighting its prestige .
2. Key pieces feature dramatic cuts and vibrant colors, resonating with the energetic spirit of the '80s .
3. Accessories play a crucial role, with bold earrings and unique sunglasses enhancing the overall look .
4. The campaign aims to connect with both loyal Saint Laurent fans and new customers seeking distinctive fashion .
5. Sustainability may also be a subtle theme, considering the industry's shift toward eco-friendly practices .
6. Saint Laurent maintains its reputation for blending elegance with rebelliousness, making this collection a statement piece for any wardrobe .