Roto-Rooter - Christmas Poops
The clever twist in this ad lies in taking a potential holiday disastere�plumbing issuese�and turning it into a festive, lighthearted joke. By using a family-friendly tone with an amusing digestive issue involving elves, Roto-Rooter made their service top of mind for the season while staying in line with the Christmas spirit.
The campaign stands out for its playful use of retro stop-motion animation, reminiscent of classic Christmas specials, while blending humor with a very real probleme�holiday plumbing mishaps due to large family gatherings and heavy food consumption.
Homeowners and families, particularly those hosting holiday parties or large gatherings.
Anyone looking for a reliable plumbing service, especially during the holidays when mishaps are more likely.
People who appreciate humor and nostalgic advertising styles.
TARGET AUDIENCE
About the
Campaign -
The clever twist in this ad lies in taking a potential holiday disastere�plumbing issuese�and turning it into a festive, lighthearted joke. By using a family-friendly tone with an amusing digestive issue involving elves, Roto-Rooter made their service top of mind for the season while staying in line with the Christmas spirit.
Core Theme of the Campaign -
The ad opens with Santa Claus in his workshop, where his elves are facing digestive troubles after indulging in holiday treats.
The story is told through stop-motion animation, giving it a classic, nostalgic feel that many viewers will recognize from holiday specials.
The ad is fun and light-hearted, bringing humor to a common holiday issuee�plumbing problems after big family meals.
The message is simple: "Call Roto-Rooter before your holidays get messy!" It uses comedy to highlight the company ability to handle plumbing disasters.
The tone and visuals appeal to family audiences, making it something that can be shared and enjoyed by people of all ages.
By turning something potentially gross into a cute, humorous scenario with elves, the campaign avoids being off-putting while still making the service memorable.
The ad is short, engaging, and sticks in your mind due to its retro style and quirky storyline.
it effectively ties a serious service to a festive, fun narrative, ensuring Roto-Rooter stays top of mind for holiday plumbing needs.