Robert Kraft's Foundation - "TimeOut Against Hate" uniting major sports leagues to combat antisemitism and all forms of hate.
The campaign creatively repurposes the sports timeout gesture, universally recognized in athletics, to symbolize a pause and reflection against hate. This innovative approach leverages the universal language of sports to promote social awareness and action. e�
A significant aspect of the campaign is the unprecedented collaboration among all major sports league commissioners, including the NFL, NBA, MLB, NHL, MLS, WNBA, NWSL, and NASCAR. This marks the first time these leaders have come together in person to support a unified cause, highlighting the importance of addressing hate collectively.
The campaign aims to reach a broad audience, including sports fans, athletes, and the general public, encouraging everyone to take a stand against hate and promote empathy, understanding, and respect.
TARGET AUDIENCE
About the
Campaign -
The campaign creatively repurposes the sports timeout gesture, universally recognized in athletics, to symbolize a pause and reflection against hate. This innovative approach leverages the universal language of sports to promote social awareness and action. e�
Core Theme of the Campaign -
1. Unified Stand: The campaign showcases a historic collaboration among major sports leagues, with commissioners and athletes joining forces to combat hate.
2. Powerful Messaging: Prominent sports figures, such as Billie Jean King, Shaquille O'Neal, and Doc Rivers, feature in the campaign, amplifying its reach and impact.
3. Strategic Launch: The campaign debuted during high-profile events, including "Thursday Night Football," ensuring maximum visibility among diverse audiences.
4. Multi-Platform Presence: Beyond television, the campaign extends to digital platforms, social media, and billboards, reinforcing its message across various channels.
5. Community Engagement: By encouraging individuals to participate in the TimeOutAgainstHate movement, the campaign fosters a sense of community and shared responsibility in combating hate.
6. Educational Component: The initiative aims to educate the public about the prevalence of hate and the importance of standing against it, promoting a more inclusive society.
7. Symbolic Gesture: Transforming the timeout gesture into a call against hate leverages a simple yet powerful symbol familiar to sports enthusiasts and the general public alike.
8. Ongoing Commitment: The campaign is part of FCAS's broader mission to combat antisemitism and all forms of hate, reflecting a sustained commitment to fostering empathy and respect.