Reese, CeraVe, Google, Etsy, Volkswagen, Dunkin - Various Super Bowl 2024 Ads
The interesting aspect of these Super Bowl 2024 ads is how they each manage to stand out while being part of the same high-profile event. The diversity in themese�from Reese humor to CeraVe focus on wellness, to Etsy small business anglee�shows that brands use the Super Bowl to connect with different emotional triggers. The ads align perfectly with each brand image while leveraging the Super Bowl massive audience to ensure maximum visibility and engagement.
The key highlight of these Super Bowl ads is the diverse range of storytelling approaches. Reese delivers humorous, playful ads centered around product cravings, while CeraVe focuses on self-care and skincare benefits. Google showcases technological innovation and personalized user experiences, and Etsy promotes small businesses with heartfelt, community-centered stories. Volkswagen emphasizes sustainability and tech innovation with electric vehicles, and Dunkin builds on its cultural significance through celebrity endorsements.
The collective target audience includes:
e� Reese: Young adults and snack lovers who enjoy humor-driven, fun ads.
e� CeraVe: Individuals concerned about skincare, focusing on wellness, and self-care, primarily millennials and Gen Z.
e� Google: Tech-savvy individuals and families who value innovation and user-friendly products.
e� Etsy: Creators, small business owners, and consumers looking for unique, handmade products.
e� Volkswagen: Eco-conscious individuals interested in electric vehicles and sustainability.
e� Dunkin: Coffee lovers and people looking for quick and convenient snack options, often bolstered by celebrity appeal.
TARGET AUDIENCE
About the
Campaign -
The interesting aspect of these Super Bowl 2024 ads is how they each manage to stand out while being part of the same high-profile event. The diversity in themese�from Reese humor to CeraVe focus on wellness, to Etsy small business anglee�shows that brands use the Super Bowl to connect with different emotional triggers. The ads align perfectly with each brand image while leveraging the Super Bowl massive audience to ensure maximum visibility and engagement.
Core Theme of the Campaign -
e� Reese Fun and Cravings: Reese hits the humor note hard, focusing on cravings for their chocolate-peanut butter combo. It funny, fast-paced, and targets snack lovers.
e� CeraVe Focus on Wellness: CeraVe keeps it calm, focusing on self-care with a soothing, emotionally-driven ad about skincare routines. Perfect for audiences into health and beauty.
e� Google Innovation Angle: Google takes the technological route, showing off how its latest gadgets and tools make everyday life smoother and smarter.
e� Etsy Small Business Stories: Etsy touches the heart, showcasing small business owners and their handmade creations, giving the audience a sense of personal connection.
e� Volkswagen Sustainability Push: Volkswagen goes green, pushing their electric vehicles with a futuristic and eco-friendly message, focusing on tech-savvy and eco-conscious viewers.
e� Dunkin Celebrity Power: Dunkin leans on pop culture, featuring celebrity endorsements in a fun and easy-going ad that makes viewers smile.
e� Super Bowl Strategy: All brands take advantage of the Super Bowl massive viewership, ensuring that their unique messages resonate with a broad audience.
e� Memorability and Engagement: Whether it humor, emotional appeal, or innovation, each brand uses different techniques to leave a lasting impression on viewers.