Red Cross - Help Us Help
In 2013, the Brazilian Red Cross innovatively adapted the campaign by introducing the "Help Button" on major news websites. This feature allowed readers to directly contribute to disaster relief efforts while reading related news, seamlessly integrating philanthropy into daily online activities.
A notable instance of this campaign was during the British Red Cross Week in 1985, where home collection boxes bearing the "Help Us to Help" slogan were distributed to encourage household donations.
The campaign targets the general public, appealing to individuals and households to contribute financially or through volunteerism, thereby empowering the Red Cross to extend their humanitarian services to those in need.
TARGET AUDIENCE
About the
Campaign -
In 2013, the Brazilian Red Cross innovatively adapted the campaign by introducing the "Help Button" on major news websites. This feature allowed readers to directly contribute to disaster relief efforts while reading related news, seamlessly integrating philanthropy into daily online activities.
Core Theme of the Campaign -
1. Community Engagement: The campaign emphasizes the collective responsibility of communities to support vulnerable populations through donations and active participation.
2. Innovative Fundraising: By introducing tools like the "Help Button," the Red Cross has modernized fundraising methods, making it easier for people to contribute in real-time.
3. Localized Initiatives: Different Red Cross societies tailor the campaign to address specific regional needs, such as supporting the elderly in Singapore through the ElderAid program.
4. Historical Consistency: The enduring nature of the "Help Us Help" slogan reflects the Red Cross's longstanding commitment to humanitarian aid and the continuous need for public support.
5. Educational Component: The campaign also serves to educate the public about the Red Cross's diverse services, from disaster response to community health programs, highlighting the impact of their contributions.
6. Volunteer Mobilization: Beyond financial donations, the campaign encourages volunteerism, inviting individuals to actively participate in relief efforts and community support services.
7. Transparency and Trust: By showcasing specific programs and sharing success stories, the campaign builds trust and demonstrates the tangible outcomes of public support.
8. Adaptability: The campaign's flexibility allows it to be customized for various media platforms and cultural contexts, ensuring its relevance across different demographics.