Ralph Lauren Fragrances - "Polo Est. 67 Eau de Toilette" cross-platform XR campaign in offline retail and social media.
Instead of a traditional fragrance launch, Ralph Lauren leveraged digital innovation to create a multi-sensory experience, making the scent come to life through virtual storytelling, interactive displays, and social media engagement.
The campaign biggest highlight was the use of XR technology in retail stores and online platforms, allowing shoppers to experience the Polo Est. 67 fragrance in a more immersive way.
Luxury fragrance lovers, tech-savvy shoppers, Ralph Lauren brand enthusiasts, and consumers who enjoy interactive retail and digital-first experiences.
TARGET AUDIENCE
About the
Campaign -
Instead of a traditional fragrance launch, Ralph Lauren leveraged digital innovation to create a multi-sensory experience, making the scent come to life through virtual storytelling, interactive displays, and social media engagement.
Core Theme of the Campaign -
1. XR-Powered Retail Displays e� In select stores, customers could engage with augmented and virtual reality elements that visually represented the Polo Est. 67 scent.
2. Social Media Activation e� The campaign extended to Instagram, TikTok, and other platforms, allowing users to interact with digital filters, AR try-ons, and exclusive branded content.
3. Bridging Physical & Digital e� By integrating in-store experiences with online engagement, Ralph Lauren blurred the lines between traditional fragrance shopping and the next-gen digital landscape.
4. Luxury Meets Innovation e� The campaign reinforced Ralph Lauren position as a heritage luxury brand that embraces modern technology.
5. Personalized Experience e� Consumers could use the XR features to discover fragrance notes, watch storytelling content, and even visualize how the scent "feels" through virtual landscapes.
6. Influencer & Celebrity Engagement e� The brand partnered with influencers and fragrance enthusiasts to amplify the campaign across different platforms.
7. Elevating the Fragrance Shopping Experience e� Traditional fragrance sampling got a digital makeover, allowing customers to connect with Polo Est. 67 in a more immersive and futuristic way.
8. A Step Toward the Future of Retail e� By using XR, Ralph Lauren Fragrances proved that the future of luxury beauty and fragrance shopping is digital, interactive, and deeply experiential.