RAGT Seeds - The Future of Seeds
RAGT Seeds has been at the forefront of DNA technology, adopting new techniques and developing them to optimize trait selection across its breeding programs. This approach has solidified RAGT's position as Europe's leading cereal seed provider.
A standout feature of the campaign is RAGT's focus on innovative plant breeding techniques to enhance crop resilience. For instance, they have introduced barley yellow dwarf virus (BYDV) resistance in wheat through the incorporation of the Bdv2 gene from wild goatgrass, offering plants protection throughout their growth cycle.
The campaign primarily targets forward-thinking farmers and agricultural professionals seeking sustainable and resilient crop solutions to meet evolving environmental and market demands.
TARGET AUDIENCE
About the
Campaign -
RAGT Seeds has been at the forefront of DNA technology, adopting new techniques and developing them to optimize trait selection across its breeding programs. This approach has solidified RAGT's position as Europe's leading cereal seed provider.
Core Theme of the Campaign -
1. Emphasis on Sustainability: RAGT Seeds focuses on developing crop varieties that promote sustainable agriculture, addressing issues like soil and plant health, water management, and crop diversity.
2. Innovative Breeding Techniques: The company utilizes advanced DNA technologies to enhance trait selection, leading to improved pest and disease resistance, crop resilience, and nitrogen use efficiency.
3. BYDV-Resistant Wheat: RAGT introduced Europe's first BYDV-resistant wheat variety by incorporating the Bdv2 gene, providing continuous protection from planting to harvest and reducing the need for chemical interventions.
4. Diverse Crop Portfolio: The campaign highlights RAGT's extensive range of 32 species and solutions, offering farmers a variety of options tailored to different agricultural challenges and environments.
5. Focus on Soil Health: RAGT's breeding programs include soil health plants, aiming to improve soil structure and fertility, which are crucial for sustainable farming practices.
6. Farmer-Centric Approach: The company engages directly with farmers, providing them with detailed information and support to optimize crop performance and address specific agricultural challenges.
7. Recognition in the Industry: RAGT's innovative campaigns, such as the promotion of the RGT Wolverine wheat variety, have been acknowledged for their impact, including features in prominent agricultural publications like Farmers Weekly.
8. Commitment to Research and Development: Continuous investment in R&D ensures that RAGT remains at the cutting edge of seed technology, providing solutions that meet the evolving needs of modern agriculture.