Quartz - Everything You Need to Know
Total's innovative approach of integrating fitness activities at bus shelters not only promoted physical health but also cleverly linked it to the concept of engine health, making the campaign both engaging and memorable.
The campaign utilized various out-of-home formats, including billboards, bus queue shelters, unipoles, pole kiosks, pillars, gantries, and mall facades. A notable feature was the metro wrap to connect with a broader audience.
- car owners: individuals who are passionate about maintaining their vehicles and ensuring engine longevity.
- Mechanics: Recognizing and Appreciating Mechanics underscores their pivotal role in vehicle upkeep.
- General public: the widespread visibility of the campaign aimed to raise brand awareness among a broad audience.
TARGET AUDIENCE
About the
Campaign -
Total's innovative approach of integrating fitness activities at bus shelters not only promoted physical health but also cleverly linked it to the concept of engine health, making the campaign both engaging and memorable.
Core Theme of the Campaign -
1. Integrated Marketing Approach: Total's campaign combined various advertising mediums to effectively promote Quartz engine oil.
2. Diverse OOH Formats: Utilizing billboards, metro wraps, and mall facades ensured the campaign reached a wide audience.
3. Innovative Fitness Shelters: By introducing exercise-friendly bus shelters, Total connected physical fitness with engine health.
4. Mechanics Appreciation Day: Celebrating mechanics highlighted their importance and fostered goodwill within the community.
5. Extensive Reach: The campaign spanned 15 cities, targeting over 50 million people, showcasing its vast scale.
6. Engaging Visuals: High-impact visuals across various platforms ensured the campaign captured attention.
7. Consistent Brand Messaging: The tagline "Keep your Engine younger for Longer" was effectively communicated throughout.
8. Community Engagement: By involving both car owners and mechanics, Total fostered a sense of community around engine care.
Overall, the "Quartz - Everything You Need to Know" campaign effectively combined innovative advertising strategies with community engagement to reinforce Total's commitment to engine health.