Pura - Eco-Friendly Baby Products Endorsement featuring Rumer Willis
By choosing Rumer Willise�a well-known advocate for mindful livinge�the campaign connects with millennial and Gen Z parents who value authenticity, clean ingredients, and sustainability in baby products.
With actress and new mom Rumer Willis as the face of the campaign, Pura strengthens its message of sustainability, showing how modern parents can prioritize both their baby well-being and the planet.
- eco-conscious Parents looking for sustainable baby care options
- New and expecting moms who prioritize non-toxic and biodegradable products
- Parents who follow Celebrities and Influencers for parenting inspiration
TARGET AUDIENCE
About the
Campaign -
By choosing Rumer Willise�a well-known advocate for mindful livinge�the campaign connects with millennial and Gen Z parents who value authenticity, clean ingredients, and sustainability in baby products.
Core Theme of the Campaign -
1. Sustainability Meets Celebrity Endorsement: Pura partners with Rumer Willis to spotlight how easy it is to make eco-friendly choices as a parent.
2. Safe for Babies, Safe for the Planet: The campaign emphasizes Pura biodegradable diapers, plastic-free wipes, and non-toxic formulas.
3. Authenticity Matters: Rumer Willis, as a new mom herself, brings a relatable and genuine touch to the campaign.
4. A Call to Conscious Parenting: Pura encourages parents to rethink their everyday choices and opt for greener baby products.
5. Clean Ingredients, No Compromises: The brand reassures parents that sustainability doesnt mean sacrificing performance or quality.
6. Social Media Buzz: The campaign leverages influencer engagement and Rumer personal motherhood journey to spread awareness.
7. Tackling Waste in Baby Care: With billions of diapers ending up in landfills, Pura highlights how small changes can make a big impact.
8. A Trendsetter for Future Parents: By making sustainability stylish and practical, the campaign sets a new standard for eco-friendly parenting.