Prada Beauty - "Prada Paradoxe Fragrance" AR mirror experience at the Paris Opera.
This experience wasn't just about trying a scente�it was about stepping into the Prada Paradoxe universe. By using augmented reality in an unexpected setting like the Paris Opera, Prada elevated the fragrance experience into an artistic and interactive event.
The AR mirror transformed visitors' reflections, surrounding them with Prada signature branding and visual elements inspired by the Paradoxe fragrance, making them feel like they were part of the campaign.
Luxury beauty enthusiasts, Prada fans, fragrance lovers, high-end shoppers, and tech-savvy individuals seeking unique retail experiences.
TARGET AUDIENCE
About the
Campaign -
This experience wasn't just about trying a scente�it was about stepping into the Prada Paradoxe universe. By using augmented reality in an unexpected setting like the Paris Opera, Prada elevated the fragrance experience into an artistic and interactive event.
Core Theme of the Campaign -
1. Luxury Meets Innovation e� Prada blended digital tech with high-end beauty to create an ultra-modern fragrance activation.
2. Immersive AR Experience e� The mirror didnt just show a reflection; it visually transformed visitors, placing them in the Prada Paradoxe world.
3. Paris Opera as a Dreamy Backdrop e� Hosting the experience at such an iconic venue added an element of exclusivity and high fashion.
4. No-Spray Sampling e� Instead of traditional testers, the campaign offered an innovative way to engage with the fragrance visually.
5. Social Media Friendly e� The experience encouraged visitors to capture and share their Prada-enhanced reflections, amplifying the campaign reach.
6. Artistic & Conceptual e� The installation wasn't just a product showcasee�it was an artistic expression of what Prada Paradoxe represents.
7. Attracting Luxury Consumers e� By placing the experience in a cultural landmark, Prada connected with an audience that values both fashion and art.
8. Reinventing Fragrance Marketing e� The campaign demonstrated how luxury brands can use AR to elevate the traditional fragrance discovery process.