Poppi - Eye-Spy a New Flavor
By involving consumers in the flavor discovery process, Poppi fosters a sense of community and excitement, making the product launch more engaging and memorable.
The campaign creates buzz and anticipation by offering hints and interactive elements, encouraging consumers to guess and discover the new flavor before its official launch.
- Health-conscious individuals seeking flavorful, functional beverages.
- consumers interested in prebiotic and gut-Health products.
- fans of interactive and engaging brand experiences.
TARGET AUDIENCE
About the
Campaign -
By involving consumers in the flavor discovery process, Poppi fosters a sense of community and excitement, making the product launch more engaging and memorable.
Core Theme of the Campaign -
1. Interactive Teasers: Poppi releases clues and visuals that invite consumers to guess the new flavor, building anticipation.
2. Social Media Engagement: The campaign leverages platforms like Instagram and TikTok to reach a broad audience and encourage user participation.
3. Community Involvement: By engaging consumers in the guessing game, Poppi strengthens its relationship with its audience.
4. Health-Focused Messaging: The campaign emphasizes the new flavor's alignment with Poppi's commitment to gut health and natural ingredients.
5. Exclusive Reveals: Early access or special announcements are provided to loyal customers or subscribers, enhancing brand loyalty.
6. Collaborative Content: Poppi collaborates with influencers to expand reach and add credibility to the campaign.
7. Limited-Time Offers: Special promotions or discounts are offered during the launch period to incentivize purchases.
8. Feedback Loop: Post-launch, Poppi encourages consumer feedback on the new flavor, fostering continuous engagement.