Play-Doh - Play-Doh Fun Factory
By evolving from a traditional toy manufacturer to a "creative lifestyle brand," Play-Doh positions itself to engage a broader audience. This strategic shift reflects a commitment to fostering creativity beyond the playroom, integrating the brand into various aspects of daily life.
In collaboration with partners like Katapult, Hasbro introduced The Play-Doh Fun Factory as an indoor entertainment destination. This attraction features interactive Play-Doh challenges, host-led workshops, digital interactives, and exciting experiments, aiming to inspire everyone to believe their imagination can shape the world for the better.
- Children aged 3 and up
- Parents and caregivers seeking creative and educational activities
- Families looking for interactive entertainment experiences
TARGET AUDIENCE
About the
Campaign -
By evolving from a traditional toy manufacturer to a "creative lifestyle brand," Play-Doh positions itself to engage a broader audience. This strategic shift reflects a commitment to fostering creativity beyond the playroom, integrating the brand into various aspects of daily life.
Core Theme of the Campaign -
1. Classic Toy Appeal: The Fun Factory tool allows kids to squeeze Play-Doh through various shaped rails, creating endless fun shapes.
2. Interactive Attractions: The Play-Doh Fun Factory experience includes hands-on challenges, workshops, and digital activities that encourage imaginative play.
3. Educational Workshops: Host-led sessions teach children about colors, shapes, and textures, blending learning with play.
4. Digital Integration: Interactive screens and digital tools enhance the tactile experience, merging traditional play with modern technology.
5. Global Reach: The Play-Doh Fun Factory attractions are designed for implementation in regions including the UK, Europe, Asia, and the Americas, making creativity accessible worldwide.
6. Brand Evolution: Play-Doh's rebranding as a "creative lifestyle brand" reflects its commitment to inspiring creativity in various facets of life.
7. Nostalgic Appeal: Long-time fans appreciate the enduring charm of Play-Doh products, while new generations discover the joy of hands-on creativity.
8. Safety and Quality: Play-Doh products are designed with children in mind, ensuring non-toxic materials and adherence to safety standards.