Perkins and Will - Designing with Purpose
The "Designing with Purpose" campaign goes beyond aesthetics and functionality, demonstrating how design can positively impact people's lives, the planet, and future generations.
Emphasizes Perkins and Will's focus on integrating socially responsible design practices, including environmental sustainability and community engagement, into all their projects.
Targeting - Architects, interior designers, developers, and individuals who value sustainable design and wish to collaborate with a firm that prioritizes purposeful and socially responsible architecture.
TARGET AUDIENCE
About the
Campaign -
The "Designing with Purpose" campaign goes beyond aesthetics and functionality, demonstrating how design can positively impact people's lives, the planet, and future generations.
Core Theme of the Campaign -
1. The "Designing with Purpose" campaign showcases Perkins and Will's commitment to incorporating sustainable design principles into every project they undertake.
2. The firm highlights their expertise in utilizing energy-efficient materials, renewable energy systems, and green building practices to minimize the environmental impact of their designs.
3. Perkins and Will emphasizes the importance of engaging with local communities and stakeholders throughout the design process, ensuring that projects are tailored to meet their specific needs and aspirations.
4. The campaign highlights the firm's dedication to promoting global health and wellness through the integration of biophilic design, creating spaces that connect people with nature and enhance overall well-being.
5. Perkins and Will's approach to sustainable design extends beyond individual projects, with the firm actively participating in research and advocacy for policies that promote environmental stewardship and social equity.
6. The campaign features case studies of past projects that exemplify Perkins and Will's commitment to design excellence and purposeful innovation, demonstrating their ability to create spaces that positively impact individuals, communities, and the planet.
7. "Designing with Purpose" also highlights Perkins and Will's diverse portfolio, showcasing a wide range of project types, including healthcare facilities, educational institutions, workplace environments, and cultural centers.
8. The campaign emphasizes the firm's collaborative approach, working closely with clients, consultants, and the community to develop designs that are both functional and socially responsible.
9. Perkins and Will's "Designing with Purpose" campaign aims to inspire and educate the audience about the power of sustainable design, encouraging other professionals to adopt similar environmentally conscious practices.
10. Ultimately, the initiative positions Perkins and Will as a leading design firm that prioritizes purposeful, sustainable, and socially responsible architecture, reflecting their commitment to shaping a better future through design.