The campaign features over-the-top scenarios that illustrate the lengths to which people go to embrace wellness trends, all while promoting the tagline e�Were goode�so you dont have to be.e�
The campaign primarily targets health-conscious individuals, millennials, and Gen Z consumers who are familiar with wellness trends and appreciate humor in marketing.
TARGET AUDIENCE
About the
Campaign -
By satirizing the obsession with sustainability, Perkier invites viewers to reflect on the often unrealistic demands placed on consumers and encourages a more relaxed approach to wellness.
Core Theme of the Campaign -
1. Perkier taps into the cultural zeitgeist around wellness and sustainability.
2. The campaign uses humor to make a serious point about consumer behavior.
3. It features relatable scenarios that many consumers may find familiar.
4. The tagline emphasizes a more laid-back approach to wellness.
5. Perkier showcases its brand as approachable and fun, differentiating it from competitors.
6. The campaign is designed to engage viewers through laughter while delivering its message.
7. It encourages a balanced view of health, appealing to a wide demographic.
8. campaign is a clever blend of humor and critique that resonates with its audience.