Pennsylvania Tourism Office - Visit Pennsylvania
By positioning Pennsylvania as "The Great American Getaway," the campaign emphasizes the state's accessibility and appeal to the 72 million people living within a four-hour drive, showcasing its potential as a premier travel destination.
In May 2024, the campaign launched the "Your Great American Getaway Starts Here" summer marketing initiative, targeting regional markets such as New York City, Washington D.C., Cleveland, Toronto, and statewide across Pennsylvania.
- residents within a four-hour driving radius, including major cities like New York, Washington D.C., and Cleveland
- Families, couples, and Solo Travelers seeking diverse experiences
- Domestic and international Tourists interested in American history, outdoor activities, and Cultural events
TARGET AUDIENCE
About the
Campaign -
By positioning Pennsylvania as "The Great American Getaway," the campaign emphasizes the state's accessibility and appeal to the 72 million people living within a four-hour drive, showcasing its potential as a premier travel destination.
Core Theme of the Campaign -
1. Rebranding Effort: Pennsylvania introduced "The Great American Getaway" as its new tourism brand to refresh its image and attract more visitors.
2. Strategic Marketing: The "Your Great American Getaway Starts Here" campaign launched in May 2024, focusing on key regional markets to maximize reach.
3. Targeted Audience: The campaign aims to attract the 72 million people living within a four-hour drive of Pennsylvania, emphasizing the state's accessibility.
4. Diverse Attractions: Pennsylvania offers a mix of historical sites, outdoor adventures, cultural events, and culinary experiences, appealing to a wide range of travelers.
5. Digital Presence: The campaign utilizes the official website, visitpa.com, to provide comprehensive information on destinations, events, and trip planning.
6. Collaborative Efforts: The Pennsylvania Tourism Office collaborates with local businesses and attractions to create co-branded promotions, enhancing the overall visitor experience.
7. Economic Impact: By boosting tourism, the campaign aims to support local economies, create jobs, and increase state revenue.
8. Future Initiatives: The state plans to continue evolving its marketing strategies to adapt to changing traveler preferences and maintain Pennsylvania's appeal as a top destination.