Paul Trillo - Notes to My Future Self Campaign
What makes this campaign particularly interesting is its focus on the intersection of AI and filmmaking, a rapidly evolving field that is transforming the industry. By providing a transparent and educational breakdown of how AI is used in VFX, Trillo demystifies the technology and highlights its role in pushing the boundaries of visual storytelling.
The highlight of the e�Notes to My Future Self e� campaign is the in-depth examination of AI-driven visual effects. It offers a detailed look at the use of AI in crafting complex visual elements in films, highlighting both the technology potential and its practical applications. The campaign includes engaging content such as breakdown videos, live demonstrations, and expert commentary that reveal the intricacies of AI-powered VFX, making it a valuable resource for both industry professionals and enthusiasts.

The target audience for the e�Notes to My Future Self e� campaign includes film and visual effects professionals, tech enthusiasts, and students interested in the intersection of technology and filmmaking. It also appeals to filmmakers and VFX artists who want to stay updated on the latest advancements in AI technology. Additionally, it engages a broader audience interested in the behind-the-scenes aspects of film production and the role of AI in creative industries.
TARGET AUDIENCE
About the
Campaign -
What makes this campaign particularly interesting is its focus on the intersection of AI and filmmaking, a rapidly evolving field that is transforming the industry. By providing a transparent and educational breakdown of how AI is used in VFX, Trillo demystifies the technology and highlights its role in pushing the boundaries of visual storytelling.

Core Theme of the Campaign -
In-Depth Breakdown: The campaign offers a detailed look at how AI is used in creating visual effects for films, providing insights into the technology and techniques involved.
Educational Content: Features breakdown videos, tutorials, and expert commentary that explain the process of integrating AI into VFX, making complex concepts more accessible.
AI and Filmmaking: Highlights the role of artificial intelligence in modern filmmaking, showcasing how it enhances and transforms visual storytelling.
Engaging Formats: Includes various content formats such as interactive demonstrations and behind-the-scenes footage to engage viewers and provide a comprehensive understanding of AI-driven VFX.
Tech and Film Intersection: Focuses on the innovative ways AI is applied in the film industry, appealing to those interested in the convergence of technology and creative arts.
Industry Relevance: Targets film and VFX professionals who want to learn about the latest advancements and techniques in AI-enhanced visual effects.
Broader Appeal: Also engages tech enthusiasts, students, and film buffs interested in the technical and creative aspects of filmmaking.
Transparency and Innovation: Emphasizes the transparent and innovative nature of modern VFX production, showcasing how AI is pushing the boundaries of what possible in film.