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1. Teaser Trailers: Teaser trailers are typically the first trailers released for a film. They offer a brief glimpse into the movie's world and characters without revealing too much of the plot. Teasers are designed to pique the audience's curiosity and create buzz.

2. Official Trailers: Official trailers provide a more comprehensive look at the film. They often include key plot points, character developments, and showcase memorable scenes. Official trailers are crucial in building anticipation and generating interest among potential viewers.

3. Multiple Versions: Paramount often releases different versions of trailers to cater to different audiences and platforms. For example, there did be a shorter teaser trailer for social media and a longer official trailer for theaters and YouTube.

4. International Trailers: Paramount produces international trailers to promote their films to a global audience. These trailers did feature different footage or emphasize elements that resonate with specific regions or markets.

5. TV Spots: In addition to traditional movie trailers, Paramount creates shorter TV spots that are suitable for broadcast on television. These spots are often condensed versions of the official trailer and are used to advertise the film on television networks.

6. Online Promotion: Paramount leverages its official website and social media platforms to release and promote movie trailers. These platforms allow for direct engagement with fans and potential viewers.

7. YouTube: Paramount Pictures has an official YouTube channel where they upload movie trailers, featurettes, and behind-the-scenes content. YouTube is a popular platform for watching and sharing movie trailers.

8. Premieres and Events: Paramount often debuts trailers during special events like Comic-Con, film festivals, or awards shows. These premieres generate substantial media coverage and online buzz.

9. Timing: Paramount carefully times the release of their trailers to maximize impact. Trailers are often strategically launched to coincide with other major movie releases or cultural events.

10. Fan Engagement: Paramount encourages fan engagement by hosting trailer release events and contests, where fans can participate and share their excitement for upcoming films.

11. Analysis and Metrics: Paramount uses data analytics to track the performance of their trailers. They analyze metrics such as views, likes, shares, and comments to gauge audience reception and adjust their marketing strategies accordingly.

12. Cross-Promotion: Paramount did cross-promote their trailers with other media companies, such as partnering with entertainment news outlets or influencers to reach a wider audience.