Paramount - Smile
This campaign effectively combines an unexpected horror element with the typically lighthearted atmosphere of baseball games. The juxtaposition of horror and a beloved pastime generates intrigue and memorable moments, effectively capturing attention in a crowded entertainment landscape.
Creepy Smile Activations: The key highlight is the actors holding creepy smiles in crowded stadiums, which not only surprised spectators but also encouraged social media sharing and engagement.
1. Horror Movie Fans: Individuals who enjoy the horror genre and are likely to be interested in new releases.
2. Young Adults and Teens: The campaign primarily targets younger demographics who are active on social media and engaged with pop culture.
3. Sports Fans: By utilizing MLB games, the campaign reaches sports enthusiasts who may also enjoy horror films.
TARGET AUDIENCE
About the
Campaign -
This campaign effectively combines an unexpected horror element with the typically lighthearted atmosphere of baseball games. The juxtaposition of horror and a beloved pastime generates intrigue and memorable moments, effectively capturing attention in a crowded entertainment landscape.
Core Theme of the Campaign -
1. Paramount "Smile" campaign is all about promoting their horror film in a super unique waye�think creepy smiles at baseball games!
2. Actors dressed as characters from the film surprised fans with unsettling grins, creating a memorable experience at MLB events.
3. This unusual approach turned heads and generated a lot of buzz on social media, making it a viral sensation.
4. It cleverly mixes horror with the fun atmosphere of sports, catching people off guard and making them talk about the movie.
5. The campaign effectively targets horror enthusiasts, young adults, and sports fans, reaching a broad audience.
6. By creating these creepy moments, Paramount heightened anticipation for the movie's release and kept the conversation going online.
7. This strategy highlights how creative marketing can turn a typical event into a thrilling promotional opportunity.
8. "Smile" campaign shows that thinking outside the box can lead to memorable and engaging ways to promote a film!