Panic - Berthold Gone Wild Campaign
The campaign explores the unpredictability of creative production by using Berthold as a whimsical guide. The mix of animation techniques and playful storytelling reflects the chaotic, yet creative process behind animation production.
Unpredictable storytelling: The character Berthold leads viewers through a visually stunning and unexpected journey.
Blend of animation styles: It features a mix of 2D cel animation, collage, and some 3D, creating a unique artistic style.
Bold color use: Strong, bold colors dominate the visuals, making it memorable.
Creative flexibility: The campaign experiments with different visual techniques, making it highly creative.
Animation enthusiasts: People with a keen interest in animation and design.
Creative professionals: Individuals working in the creative industries, especially in animation and production.
Younger audiences: Viewers who enjoy quirky, colorful, and dynamic visual storytelling.
Advertising and media: Professionals interested in cutting-edge campaigns.
TARGET AUDIENCE
About the
Campaign -
The campaign explores the unpredictability of creative production by using Berthold as a whimsical guide. The mix of animation techniques and playful storytelling reflects the chaotic, yet creative process behind animation production.
Core Theme of the Campaign -
"Berthold Gone Wild" takes viewers on a wild ride through the unpredictable world of animation production.
The character Berthold is used as a guide through a dynamic mix of 2D, cel animation, and collage techniques.
The campaign is known for its vibrant and bold use of color, adding to the appeal.
It highlights the creative chaos behind producing animated content.
This campaign successfully combines artistic vision with technical expertise, making it stand out.
The fluid animation style reflects the randomness and excitement of the creative process.
Its recognition at the Clio Awards highlights its craftsmanship and creative innovation.