Orkin - Orkinstra Campaign
An interesting aspect of the campaign is its creative fusion of pest control with musical performance. By celebrating the cicada emergence through a live orchestral event, Orkin engages audiences in a fun and unexpected way, turning a pest issue into a memorable and entertaining experience. This approach helps position Orkin as a brand that not only addresses pest problems but also embraces and celebrates unique events.
The highlight of the campaign is the live e�Orkinstrae� event, where an orchestra of cicada-inspired instruments performs to commemorate the simultaneous emergence of two cicada broods. The event uses innovative and visually captivating instruments, creating a memorable experience that ties into Orkin pest control expertise.
Homeowners: Individuals concerned about pest control and interested in innovative pest management solutions.
Local Communities: Residents in areas affected by the cicada emergence who may be engaged by local events and promotions.
Families: Those looking for unique and entertaining community events.
Orkin Customers: Existing customers and potential clients who are familiar with Orkin services and interested in brand engagement.
TARGET AUDIENCE
About the
Campaign -
An interesting aspect of the campaign is its creative fusion of pest control with musical performance. By celebrating the cicada emergence through a live orchestral event, Orkin engages audiences in a fun and unexpected way, turning a pest issue into a memorable and entertaining experience. This approach helps position Orkin as a brand that not only addresses pest problems but also embraces and celebrates unique events.
Core Theme of the Campaign -
Creative Event: Features a live performance by the e�Orkinstra,e� an orchestra with cicada-inspired instruments.
Unique Celebration: Commemorates the rare emergence of a double cicada brood, turning a pest issue into an engaging event.
Brand Integration: Blends entertainment with Orkin pest control services, showcasing the brand in a creative light.
Community Engagement: Appeals to local communities affected by the cicada emergence, creating a sense of connection and engagement.
Innovative Instruments: Uses visually captivating and unique cicada-inspired instruments to enhance the event appeal.
Fun and Memorable: Provides a memorable and entertaining experience that ties back to Orkin brand identity.
Targeted Audience: Engages homeowners, local communities, and families through a unique and relevant event.
Brand Positioning: Positions Orkin as a brand that embraces unique events and offers creative solutions to pest control issues.