Ore-Ida - Two-Minute Opera
The campaign unique blend of highbrow opera with whimsical, fantastical elements is particularly interesting. It contrasts sharply with typical food ads, which usually focus on product benefits or family moments. Instead, Ore-Ida uses an opera format to entertain and intrigue, making the brand stand out in a crowded market.
The standout feature of this campaign is its creative and unexpected approach. By crafting a two-minute opera filled with surreal elements, such as a werewolf couple and a talking tree, the campaign sets itself apart from conventional food advertisements and engages viewers with its originality and humor.
The primary audience includes adventurous food enthusiasts and those with a sense of humor who appreciate creative and unconventional advertising. It also likely aimed at consumers who enjoy a bit of whimsy and fantasy in their daily lives, appealing to both families and individuals looking for a fun, memorable brand experience.
TARGET AUDIENCE
About the
Campaign -
The campaign unique blend of highbrow opera with whimsical, fantastical elements is particularly interesting. It contrasts sharply with typical food ads, which usually focus on product benefits or family moments. Instead, Ore-Ida uses an opera format to entertain and intrigue, making the brand stand out in a crowded market.
Core Theme of the Campaign -
Ore-Ida "Two-Minute Opera" is a distinctive advertising campaign for their frozen potatoes.
The ad features an imaginative opera involving a werewolf couple and a talking tree.
It stands out due to its blend of highbrow opera with fantastical, humorous elements.
The campaign aims to capture attention and create a memorable brand impression through creativity.
It deviates from typical food ads by focusing on entertainment rather than just product benefits.
Targeted at adventurous consumers with a sense of humor and a taste for unique experiences.
The campaign highlights Ore-Ida playful and innovative brand personality.
It serves as a memorable marketing piece that helps differentiate Ore-Ida in the frozen food market.