Ocado - Inspired Choices Campaign
Ocado takes a comedic direction with the campaign, showcasing naturally observed moments of everyday life. The word association creative adds an element of fun to the process of adding items to the online basket, making it more engaging for the audience.
The light-hearted humor, utilizing word association creative to depict customers adding products to their online baskets as inspiration strikes. This approach adds a touch of relatability and joy to the shopping experience.
Targeting - A broad audience of online shoppers, emphasizing the diverse and extensive choices available on the Ocado platform. The use of humor suggests an appeal to a wide demographic seeking a more enjoyable shopping experience.
TARGET AUDIENCE
About the
Campaign -
Ocado takes a comedic direction with the campaign, showcasing naturally observed moments of everyday life. The word association creative adds an element of fun to the process of adding items to the online basket, making it more engaging for the audience.
Core Theme of the Campaign -
- Launched on July 4th, the "Inspired Choices" campaign by Ocado focuses on providing customers with more choices in their shopping.
- The campaign highlights the humor in everyday life, encouraging customers to add products to their online baskets in moments of inspiration.
- It takes a light-hearted approach, adding a touch of joy to the shopping experience.
- The word association creative showcases relatable scenarios, making the campaign more engaging.
- Targets a broad audience of online shoppers, emphasizing the diverse range of choices available on Ocado.
- A departure from traditional advertising, the campaign embraces a more comedic and relatable tone.
- Marks the launch of a new brand platform for Ocado, reinforcing its commitment to offering a wide variety of choices to customers.
- Utilizes the campaign theme "Inspired Choices" to communicate the core proposition of the brand.