Nomi health - Go fund yourself campaign
Go Fund Yourself takes a direct and provocative approach, encouraging individuals to take charge of their healthcare. The campaign urges for a reimagining of the healthcare system and empowers people to demand a more accessible and affordable model.
The campaign's central message revolves around advocating for meaningful change in the healthcare industry. It specifically calls attention to the burden placed on individuals and the lack of transparency in healthcare pricing
Targeting - Individuals frustrated with the current healthcare system, emphasizing the need for change. It aims to resonate with a broad demographic concerned about healthcare costs and transparency.
TARGET AUDIENCE
About the
Campaign -
Go Fund Yourself takes a direct and provocative approach, encouraging individuals to take charge of their healthcare. The campaign urges for a reimagining of the healthcare system and empowers people to demand a more accessible and affordable model.
Core Theme of the Campaign -
- Launch Date: November 2022.
- Creative Agency: Arnold Worldwide.
- Debut Event: Unveiled at HLTH, one of the industry's significant events in Las Vegas.
- Key Message: Advocacy for transparency, lower costs, and increased access in healthcare.
- Provocative Slogan: "Go Fund Yourself" challenges the status quo.
- Empowerment Theme: Encourages individuals to demand a better healthcare system.
- Prominent Platform: Featured across various channels, including social media and events.
- Initial Response: Gained attention for its direct and impactful messaging.