NerdWallet - Sesame Street's Count Knows What Counts Campaign
An interesting aspect of the campaign is its strategic use of a well-known children character to address adult concerns. By leveraging the Count established persona, the campaign cleverly combines childhood nostalgia with practical financial advice, making the content more relatable and less dry.
The highlight of this campaign is the use of a beloved character from Sesame Street to make personal finance topics more approachable and less intimidating. The Count presence adds a playful and nostalgic element, making the financial advice more engaging and memorable.
Adults with Financial Concerns: Individuals seeking approachable financial advice.
Sesame Street Fans: People who have nostalgic connections with Sesame Street characters.
Young Families: Parents who grew up with Sesame Street and now have financial planning needs.
NerdWallet Users: Current or potential users of NerdWallet financial tools.
Educational Content Consumers: People interested in learning about finance in a fun, engaging way.
TARGET AUDIENCE
About the
Campaign -
An interesting aspect of the campaign is its strategic use of a well-known children character to address adult concerns. By leveraging the Count established persona, the campaign cleverly combines childhood nostalgia with practical financial advice, making the content more relatable and less dry.
Core Theme of the Campaign -
Nostalgic Appeal: Utilizes the Count from Sesame Street, tapping into viewers' fond memories of the character .
Financial Education: Aims to make personal finance less daunting and more accessible.
Humorous Approach: Incorporates humor to engage viewers and make financial advice more enjoyable.
Character-Driven Marketing: Leverages a familiar and trusted character to build trust and relatability .
Educational Value: Focuses on educating viewers about finance through the Count's unique approach .
Brand Alignment: Aligns NerdWallet brand with the Count educational and approachable personality.