National Payments Corporation of India (NPCI) - Swiping credit cards is so 2010, thanks to RuPay!
By integrating RuPay credit cards with UPI, NPCI is redefining traditional payment methods, encouraging users to move beyond physical card swiping to a more modern, digital approach.
The campaign emphasizes the ease of linking RuPay credit cards to UPI apps, allowing users to enjoy the benefits of credit with the convenience of UPI's widespread acceptance.
The campaign targets tech-savvy individuals, digital payment adopters, and existing RuPay credit cardholders who seek convenient and secure payment solutions.
TARGET AUDIENCE
About the
Campaign -
By integrating RuPay credit cards with UPI, NPCI is redefining traditional payment methods, encouraging users to move beyond physical card swiping to a more modern, digital approach.
Core Theme of the Campaign -
1. Seamless Integration: RuPay credit cards can be effortlessly linked to popular UPI apps like BHIM, Google Pay, and Paytm, merging credit benefits with UPI's convenience.
2. Contactless Payments: Users can make payments directly from their mobile devices without the need to carry physical cards, enhancing the payment experience.
3. Enhanced Security: The integration offers secure transactions, combining UPI's two-factor authentication with the established security of RuPay credit cards.
4. Wide Acceptance: With UPI's extensive merchant network, users can utilize their RuPay credit cards at numerous outlets nationwide.
5. Simplified Activation: Linking a RuPay credit card to UPI is straightforward: select your bank in the UPI app, add your credit card, and set a UPI PIN to start transacting.
6. Prominent Campaigns: Launched during major events like the Indian Premier League (IPL), the campaign features personalities such as Shankar Mahadevan to boost visibility and engagement.
7. Behavioral Shift: The campaign encourages users to transition from traditional card swiping to digital payments, aligning with modern payment trends.
8. Bank Participation: Major banks, including HDFC Bank, ICICI Bank, and State Bank of India, support the linkage of RuPay credit cards to UPI, ensuring broad accessibility.