Nando's - This must be the place campaign
The campaign's interesting take is its focus on highlighting the cultural and experiential aspects of dining at Nando's. It's not just about the food; it's about the unique atmosphere, diverse interactions, and the impact on the cultural tapestry.
The highlight lies in Nando's spotlighting the distinct and diverse experiences offered by the restaurant. It goes beyond food, emphasizing the cultural significance and memorable moments created in the vibrant Nando's environment.
Targeting - A broad audience, appealing to Individuals who appreciate cultural diversity, unique dining experiences, and the vibrant atmosphere Nando's provides. It aims to attract both loyal customers and newcomers.
TARGET AUDIENCE
About the
Campaign -
The campaign's interesting take is its focus on highlighting the cultural and experiential aspects of dining at Nando's. It's not just about the food; it's about the unique atmosphere, diverse interactions, and the impact on the cultural tapestry.
Core Theme of the Campaign -
- "This Must Be The Place" is Nando's new brand platform and national campaign.
- It redefines the dining experience by emphasizing cultural impact and unique moments.
- The campaign showcases diverse and distinct experiences beyond just food.
- Nando's focuses on its role in shaping cultural narratives and creating memorable atmospheres.
- those who value cultural diversity and unique dining environments.
- The campaign aims to attract both loyal customers and individuals new to the Nando's experience.
- "This Must Be The Place" marks a fresh perspective for Nando's in presenting its brand identity.
- By spotlighting cultural significance, Nando's aims to create a lasting impression on its audience.