Museum of Modern Art (MoMA) - I Am a Curator
By entrusting the curatorial process to individuals from various backgrounds, the project blurred the lines between artist, curator, and audience, fostering a dynamic dialogue about authorship and the role of curators in art presentation.
The project's standout feature was its daily transformation, with each "Curator of the Day" reimagining the exhibition space, offering fresh perspectives and interpretations of the available artworks.
The project engaged a broad audience, including art enthusiasts, professionals, and the general public, particularly those interested in exploring the intersections of art creation, curation, and reception.
TARGET AUDIENCE
About the
Campaign -
By entrusting the curatorial process to individuals from various backgrounds, the project blurred the lines between artist, curator, and audience, fostering a dynamic dialogue about authorship and the role of curators in art presentation.
Core Theme of the Campaign -
1. Participatory Approach: "I Am a Curator" empowered participants to curate exhibitions, democratizing the curatorial process and inviting diverse interpretations.
2. Dynamic Exhibitions: With daily changes in curation, visitors experienced a continually evolving gallery space, highlighting the fluidity of art presentation.
3. Extensive Art Selection: Participants had access to works from 57 artists, providing a rich and varied palette for curatorial experimentation.
4. Critical Discourse: The project sparked discussions on curatorial practices, questioning traditional hierarchies and the curator's influence on art perception.
5. Educational Component: By involving non-professionals in curation, the project served as an educational platform, offering insights into the complexities of exhibition-making.
6. Community Engagement: The inclusive nature of the project fostered community involvement, making contemporary art more accessible and engaging to a wider audience.
7. Artistic Collaboration: The initiative highlighted the collaborative nature of art, showcasing how different curatorial choices can alter the narrative and reception of artworks.
8. Legacy and Influence: "I Am a Curator" has been referenced in discussions about participatory art and curatorial practices, influencing subsequent projects that explore similar themes.