Morrisons - We Are Morrisons
By reviving the nostalgic slogan and jingle, Morrisons connects with long-time customers while appealing to new shoppers, blending tradition with modern enhancements.
A key aspect of the campaign is the reintroduction of the "More Card" loyalty program, allowing customers to earn points on purchases and receive rewards, enhancing the overall shopping experience.
The campaign aims to reach both existing and potential customers who value fresh produce, quality products, and rewarding loyalty programs.
TARGET AUDIENCE
About the
Campaign -
By reviving the nostalgic slogan and jingle, Morrisons connects with long-time customers while appealing to new shoppers, blending tradition with modern enhancements.
Core Theme of the Campaign -
1. Nostalgic Revival: Morrisons brings back the "More Reasons to Shop at Morrisons" slogan and jingle, resonating with customers familiar with the brand's history.
2. Fresh Offerings: The campaign highlights Market Street counters, showcasing freshly baked goods, 100% British meat, and a variety of produce.
3. Enhanced Loyalty Program: The "More Card" allows customers to earn points on purchases, with 5,000 points equating to a £5 voucher, encouraging repeat shopping.
4. Engaging Advertisements: A series of 20-second ads use a vox-pop style to humorously present reasons to shop at Morrisons, focusing on different products and services.
5. Visual Consistency: The campaign maintains Morrisons' green and yellow color scheme and tree logo, reinforcing brand identity.
6. Customer-Centric Approach: By emphasizing quality products and rewarding loyalty, Morrisons aims to enhance customer satisfaction and retention.
7. Competitive Edge: The campaign positions Morrisons distinctively in the market by focusing on its unique offerings and customer benefits.
8. Positive Reception: Early feedback indicates that the campaign resonates well with customers, blending nostalgia with contemporary shopping benefits.