Miu Miu - 2024 Bag Campaign
Drawing inspiration from pioneering British interwar female creatives, the campaign channels a stylized aesthetic reminiscent of that era.
The reimagined Wander and Arcadie bags in vibrant hues like caramel, yellow, and orange, reflecting a contemporary color palette.
Fashion-forward individuals who appreciate a blend of classic design with modern flair, particularly those drawn to vibrant colors and textures.
TARGET AUDIENCE
About the
Campaign -
Drawing inspiration from pioneering British interwar female creatives, the campaign channels a stylized aesthetic reminiscent of that era.
Core Theme of the Campaign -
1. Matelasse Signature: The campaign spotlights Miu Miu's iconic matelasse leatherwork, adding depth and texture to the bags.
2. Vibrant Color Palette: The Wander and Arcadie bags are presented in lively shades like caramel, yellow, and orange, offering a fresh take on classic designs.
3. Gigi Hadid as Muse: Supermodel Gigi Hadid embodies the contemporary Miu Miu woman, bringing youthful energy to the campaign.
4. Steven Meisel's Photography: Renowned photographer Steven Meisel captures the campaign, infusing it with a timeless yet modern aesthetic.
5. Vintage Glamour: The campaign draws inspiration from British interwar female creatives, reflecting a stylized vintage glamour.
6. Dynamic Visuals: Accompanying videos feature techno beats and Gigi Hadid's vibrant presence, adding a dynamic edge to the campaign.
7. Celebration of Femininity: The campaign is an ode to color, femininity, and fashion, embodying Miu Miu's playful yet sophisticated spirit.
8. Global Appeal: By blending classic design elements with contemporary aesthetics, the campaign resonates with a diverse, fashion-conscious audience.