Minted & Brides - "Wedding Color of the Year 2025: Verona Sunset" launch event showcasing the vibrant red-orange hue for weddings.
The campaign reflects a shift towards bold and expressive wedding aesthetics, moving away from traditional pastel palettes to embrace more dynamic and personalized color choices.
A notable highlight was the launch event held on October 11, 2024, at Alba Accanto in New York City, where industry professionals experienced Verona Sunset through curated decor, interactive installations, and themed culinary offerings.
- Engaged couples seeking contemporary wedding inspiration
- Wedding planners and event designers
- Stationery and decor vendors
- Fashion designers focusing on bridal wear
- Lifestyle and wedding publications
TARGET AUDIENCE
About the
Campaign -
The campaign reflects a shift towards bold and expressive wedding aesthetics, moving away from traditional pastel palettes to embrace more dynamic and personalized color choices.
Core Theme of the Campaign -
1. Inspiration Behind Verona Sunset: The color draws from the romantic ambiance of Italian sunsets and the vibrant hue of Aperol Spritz, symbolizing warmth and celebration.
2. Versatility in Wedding Themes: Verona Sunset complements a range of palettes, pairing well with traditional whites, romantic lavenders, and calming greens, allowing for diverse thematic interpretations.
3. Launch Event Highlights: The event featured interactive elements like a Verona Sunset-themed phone booth floral display, cocktail hours with Aperol Spritzes, and a family-style Italian dinner, immersing guests in the color's essence.
4. Influence on Wedding Stationery: Following the color's announcement, there was a notable increase in orange-hued stationery orders, reflecting its growing popularity among couples.
5. Incorporation into Decor: Wedding planners are encouraged to use Verona Sunset in florals, table linens, and other decor elements to add vibrancy and warmth to ceremonies and receptions.
6. Fashion and Accessories: The color's boldness offers opportunities for unique bridal party attire and accessories, allowing for personalized and standout fashion statements.
7. Culinary Connections: The association with Italian aperitivi like the Aperol Spritz provides inspiration for signature cocktails and menu items, enhancing the thematic cohesion of events.
8. Social Media Engagement: The campaign has generated buzz on platforms like Instagram, with designers and influencers showcasing ways to incorporate Verona Sunset into wedding aesthetics.