Microsoft - The Story Behind Comic Sans
It delves into the irony of a font meant for fun becoming a symbol of typographic disdain, showcasing how design choices can dramatically influence public perception.
The highlight is the juxtaposition of Comic Sans' initial intent for playful and informal communication against its later reputation as the "most hated font" in design circles.
The campaign targets graphic designers, educators, students of typography, and the general public interested in design trends and history.
TARGET AUDIENCE
About the
Campaign -
It delves into the irony of a font meant for fun becoming a symbol of typographic disdain, showcasing how design choices can dramatically influence public perception.
Core Theme of the Campaign -
1. Comic Sans was inspired by comic books, particularly "Watchmen" and "Batman".
2. Created for Microsoft Bob, a user-friendly interface for Windows.
3. The font was designed to convey a light-hearted tone but ended up being overused in inappropriate contexts.
4. It has been the subject of controversy and discussions about typography and its role in communication.
5. The campaign encourages reflection on how design can influence professional and personal expression.
6. Despite its notoriety, Comic Sans has a dedicated fanbase who appreciate its unique character.
7. The discussion around Comic Sans serves as a reminder of the importance of context in design choices.