Meiomi - Discover Meiomi
Through a blend of virtual experiences, storytelling, and sensory engagement, Discover Meiomi offers a unique perspective on wine appreciation, transforming it into a journey of discovery and connection.
The campaign shines a spotlight on Meiomi's distinct wines, weaving a narrative that goes beyond the taste buds, delving into the craftsmanship and artistry that defines each bottle.
Targeting - Wine connoisseurs and enthusiasts who appreciate the finer details of winemaking, and those seeking a multisensory experience to complement their enjoyment of Meiomi wines.
TARGET AUDIENCE
About the
Campaign -
Through a blend of virtual experiences, storytelling, and sensory engagement, Discover Meiomi offers a unique perspective on wine appreciation, transforming it into a journey of discovery and connection.
Core Theme of the Campaign -
1. Virtual Vineyard Tours: Transporting participants to Meiomi's vineyards, the campaign provides an immersive virtual tour, allowing enthusiasts to witness the winemaking process firsthand.
2. Masterclass Tastings: Conducted by Meiomi's expert winemakers, these interactive tastings unravel the complexities of Meiomi wines, guiding participants through a nuanced exploration of flavors.
3. Storytelling Sessions: Unveiling the heritage and inspirations behind each varietal, the campaign incorporates storytelling sessions that add a layer of depth to the wine-drinking experience.
4. Limited-Edition Releases: Exclusive to the campaign, Meiomi introduces limited-edition wine releases, enticing collectors and enthusiasts with unique blends and packaging.
5. Sensory Kits: Delivered to participants, these kits include aroma samples, flavor profiles, and tactile elements, enhancing the sensory exploration of Meiomi wines from the comfort of home.
6. Social Media Challenges: Engaging the online community, the campaign encourages users to share their personalized Meiomi experiences through challenges, fostering a sense of community among wine lovers.
7. Collaborations with Influencers: Meiomi partners with influencers and experts in the wine industry, amplifying the campaign's reach and credibility among a broader audience.
8. Interactive Website: A dedicated website serves as the hub for the campaign, featuring dynamic content, live events, and an e-commerce platform for exclusive purchases.
9. Customer Feedback Integration: Actively seeking and showcasing customer feedback, Discover Meiomi creates a feedback loop, allowing the brand to evolve based on consumer preferences and experiences.
10. Culmination Event: The campaign culminates in a grand virtual event, bringing together participants, winemakers, and influencers for a celebration of Meiomi's rich legacy and the shared passion for exceptional wines.