McDonald's India-North and East - Solar Energy Transition
By harnessing solar energy, McDonald's India e� North and East is not only reducing its carbon footprint but also setting a precedent for corporate responsibility in the fast-food industry. This initiative aligns with global efforts to combat climate change and showcases how businesses can integrate renewable energy into their operations.
The company invested ₹14 crore to establish Delhi's largest solar power plant, reflecting a strong commitment to sustainable energy solutions.
The campaign primarily targets environmentally conscious consumers, stakeholders, and the broader community, demonstrating McDonald's dedication to sustainability and responsible business practices.
TARGET AUDIENCE
About the
Campaign -
By harnessing solar energy, McDonald's India e� North and East is not only reducing its carbon footprint but also setting a precedent for corporate responsibility in the fast-food industry. This initiative aligns with global efforts to combat climate change and showcases how businesses can integrate renewable energy into their operations.
Core Theme of the Campaign -
1. Significant Solar Investment: McDonald's India e� North and East invested ₹14 crore to commission a 3.2 MW solar power plant in Najafgarh, Delhi, marking a substantial step towards renewable energy adoption.
2. Environmental Benefits: The plant's annual generation of 4.2 million units of power will reduce CO₂ emissions by 3,822 tonnes, akin to planting 160,000 trees each year.
3. Restaurant Transition: As a result of this initiative, 24% of McDonald's restaurants in Delhi have transitioned to renewable energy sources, showcasing the company's commitment to sustainable operations.
4. Sustainable Packaging: The company utilizes FSC-certified paper-based packaging, ensuring that 100% of wood fiber for paper packaging comes from recycled sources or responsibly managed forests.
5. Zero-Water Discharge Facility: McDonald's India's French Fries are produced in a zero-water discharge facility, significantly reducing water consumption and exemplifying sustainable food production practices.
6. Responsible Ingredient Sourcing: The company sources ingredients responsibly, including sustainably certified coffee and locally sourced lettuce, supporting over 250 small and marginal farmers across the country.
7. Used Cooking Oil Repurposing: McDonald's India e� North and East repurposes used cooking oil into biodiesel, which has lower carbon emissions than conventional fuels, contributing to a circular economy.
8. Alignment with National Goals: This solar energy transition aligns with India's commitment to reducing emissions intensity and achieving net-zero status, positioning McDonald's as a leader in corporate sustainability efforts.