McCain Foods - DistractiFRY
This campaign cleverly combines humor with technology, creating a memorable product experience that encourages interaction while addressing a common social discomforte�awkward family conversations.
The standout feature of this campaign is the innovative DistractiFRY device, which aims to create a fun atmosphere by distracting people from uncomfortable discussions at the dinner table, promoting McCain's fries in a light-hearted manner.
The primary audience includes families, especially during holiday gatherings, where conversations can often turn uncomfortable. It also targets younger consumers who appreciate fun, engaging experiences around food.
TARGET AUDIENCE
About the
Campaign -
This campaign cleverly combines humor with technology, creating a memorable product experience that encourages interaction while addressing a common social discomforte�awkward family conversations.
Core Theme of the Campaign -
1. McCain Foods aims to be the go-to choice for fries, especially during family gatherings.
2. DistractiFRY dispenses fries when it hears one of 80 pre-programmed trigger phrases.
3. The device brings laughter and distraction to potentially tense dinner conversations.
4. The campaign is aimed at both adults and younger audiences, enhancing shared moments around the table.
5. The tagline e�make it a fry daye� adds a catchy, memorable touch.
6. It has generated buzz on social media and garnered media attention, showcasing McCain innovative approach.
7. DistractiFRY combines food, fun, and family, enhancing McCain's brand image as a leader in the fry category.