MB&F - "20th Anniversary Exhibition" featuring innovative timepieces.
Unlike traditional luxury brands, MB&F campaign feels more like an art exhibition than a typical watch showcase. The brand embraces bold, avant-garde aesthetics, making this a celebration of both watchmaking and artistic expression.
The exhibition will feature rare and iconic MB&F watches, including limited editions and concept pieces that have redefined mechanical watchmaking. It will also offer a glimpse into future designs, reinforcing MB&F status as one of the most experimental brands in haute horology.
- independent watch Collectors and enthusiasts
- luxury timepiece investors
- fans of avant-garde and experimental watchmaking
- Art and Design lovers intrigued by mechanical innovation
- high-net-worth individuals looking for unique timepieces
TARGET AUDIENCE
About the
Campaign -
Unlike traditional luxury brands, MB&F campaign feels more like an art exhibition than a typical watch showcase. The brand embraces bold, avant-garde aesthetics, making this a celebration of both watchmaking and artistic expression.
Core Theme of the Campaign -
1. Two Decades of Disruption e� MB&F has spent 20 years challenging the norms of watchmaking, crafting timepieces that blend engineering, artistry, and storytelling.
2. Showcasing Iconic Creations e� The exhibition will highlight legendary MB&F models such as the Horological Machines (HM1-HM11) and Legacy Machines, each representing a leap in innovation.
3. Limited & Concept Editions e� Visitors will get to see one-of-a-kind prototypes, rare limited editions, and never-before-seen experimental pieces.
4. More Than Just Watches e� MB&F collaborates with artists, designers, and engineers, so the exhibition will include kinetic sculptures, mechanical art pieces, and cross-disciplinary collaborations.
5. Interactive Experience e� Unlike static watch displays, MB&F is creating an immersive experience, allowing visitors to engage with the brand creative process.
6. A Look Into the Future e� MB&F is also teasing new and upcoming models, offering collectors an exclusive first look at the next chapter in its legacy.
7. Global Presence e� The exhibition will tour major cities, ensuring that watch lovers around the world get a chance to experience MB&F horological artistry.
8. Beyond Timekeeping e� MB&F has always been about mechanical storytelling, and this campaign reinforces its vision of blending science fiction, innovation, and masterful watchmaking into wearable works of art.