Maybelline UK - CGI Campaign
Maybelline's CGI campaign showcased the mascara's effects by portraying fantastical eyelash extensions on digital screens across the UK. The intriguing aspect was the intentional confusion between reality and CGI, generating buzz and fascination among the audience.
The highlight of the campaign was the creation of a visually stunning and highly realistic CGI advertisement for the New York Falsies Surreal Extension Mascara. The campaign aimed to captivate audiences through the use of cutting-edge technology in out-of-home advertising.
Targeting - Women interested in beauty products, especially mascara users. The campaign aimed to resonate with Individuals who appreciate innovative and visually striking advertising in the beauty industry.
TARGET AUDIENCE
About the
Campaign -
Maybelline's CGI campaign showcased the mascara's effects by portraying fantastical eyelash extensions on digital screens across the UK. The intriguing aspect was the intentional confusion between reality and CGI, generating buzz and fascination among the audience.
Core Theme of the Campaign -
- Maybelline UK's CGI campaign focused on promoting the New York Falsies Surreal Extension Mascara.
- Utilized cutting-edge CGI technology to create visually stunning and realistic eyelash extensions in out-of-home advertising.
- The campaign intentionally blurred the lines between reality and CGI, creating a buzz around the mascara's transformative effects.
- Targeted at women interested in beauty products, emphasizing the mascara's unique features.
- Ran on 280 screens in towns and cities across the UK, making it one of the world's biggest 3D out-of-home campaigns.
- Positioned Maybelline as an innovative and trend-setting brand in the beauty industry.
- Demonstrated the brand's commitment to pushing creative boundaries in marketing.
- Successfully generated tremendous buzz and engagement among the audience.