Maybelline New York - That Who I Am
Maybelline's approach aligns with the broader movement towards inclusivity in the beauty industry, reflecting societal shifts towards acceptance and celebration of individuality.
A notable aspect is the celebration of diversity, showcasing a wide range of products suitable for various skin tones and styles, reinforcing the message that makeup is a tool for personal empowerment.
The campaigns primarily target individuals who view makeup as a form of self-expression, including a diverse demographic spanning various ages, ethnicities, and backgrounds.
TARGET AUDIENCE
About the
Campaign -
Maybelline's approach aligns with the broader movement towards inclusivity in the beauty industry, reflecting societal shifts towards acceptance and celebration of individuality.
Core Theme of the Campaign -
1. Empowerment Through Makeup: Maybelline encourages users to utilize makeup as a means to express their true selves and boost confidence.
2. Diverse Representation: Their marketing materials feature models from various backgrounds, promoting inclusivity and resonating with a broad audience.
3. Product Variety: Offering a wide range of shades and products ensures that individuals can find items that suit their unique preferences and needs.
4. Accessible Beauty: Positioning their products at affordable price points makes self-expression through makeup attainable for many.
5. Influencer Collaborations: Partnering with influencers and celebrities who embody authenticity helps reinforce the brand's message of individuality.
6. Engaging Campaigns: Interactive social media initiatives encourage customers to share their own stories and looks, fostering a community centered around self-expression.
7. Consistent Messaging: The brand maintains a consistent emphasis on authenticity across all platforms, strengthening its identity and connection with consumers.
8. Global Reach: As a globally recognized brand, Maybelline adapts its empowering messages to resonate with diverse cultures worldwide.