Marriott - It Time to Move Forward
Marriott's emphasis on sustainability, such as reducing carbon footprints and implementing eco-friendly practices, showcases their dedication to environmental responsibility alongside guest satisfaction.
A notable initiative is the integration of mobile technology, allowing guests to check in, access rooms, and request services via their smartphones, streamlining the hotel experience.
These initiatives cater to tech-savvy travelers, environmentally conscious guests, and business professionals seeking convenience and efficiency during their stays.
TARGET AUDIENCE
About the
Campaign -
Marriott's emphasis on sustainability, such as reducing carbon footprints and implementing eco-friendly practices, showcases their dedication to environmental responsibility alongside guest satisfaction.
Core Theme of the Campaign -
1. Mobile Integration: Guests can use the Marriott Bonvoy app for seamless check-ins, room access, and service requests, enhancing convenience.
2. Sustainability Practices: Marriott has implemented energy-saving measures and waste reduction programs to promote environmental sustainability.
3. Personalized Experiences: Leveraging data analytics, Marriott offers tailored recommendations and services to meet individual guest preferences.
4. Loyalty Programs: The Marriott Bonvoy program provides exclusive benefits and rewards, encouraging guest loyalty.
5. Innovative Design: Marriott properties feature modern designs that reflect local cultures, providing guests with unique and immersive experiences.
6. Enhanced Cleanliness: In response to global health concerns, Marriott has implemented rigorous cleaning protocols to ensure guest safety.
7. Community Engagement: Marriott participates in local community initiatives, supporting social responsibility and community development.
8. Global Expansion: Continuing to grow, Marriott offers diverse options across various market segments, from luxury to budget-friendly accommodations.