Mall of the Emirates - World of Fashion
The campaign goes beyond mere shopping; it's an interactive journey through the vibrant tapestry of global fashion, inviting visitors to explore, experiment, and redefine their personal style.
Immerse yourself in the ultimate fashion experience at Mall of the Emirates, where the World of Fashion campaign transforms the mall into a dynamic runway, showcasing the latest trends and styles from around the world.
Targeting - Fashion enthusiasts, trendsetters, and anyone with a passion for exploring and embracing diverse fashion trends.
TARGET AUDIENCE
About the
Campaign -
The campaign goes beyond mere shopping; it's an interactive journey through the vibrant tapestry of global fashion, inviting visitors to explore, experiment, and redefine their personal style.
Core Theme of the Campaign -
1. Fashion Fusion: Mall of the Emirates becomes a melting pot of styles, merging traditional and contemporary fashion from various cultures.
2. Live Runway Shows: Daily runway shows featuring models showcasing the latest collections, creating an immersive experience for shoppers.
3. Interactive Workshops: Engaging workshops with fashion experts, offering insights into styling tips, trend forecasts, and personalized consultations.
4. Global Brand Collaborations: Exclusive collaborations with international fashion brands, introducing unique collections available only during the campaign.
5. Digital Fashion Hub: A dedicated online platform providing a virtual extension of the campaign, enabling fashion enthusiasts to engage and shop from anywhere in the world.
6. Themed Decor: The mall's ambiance transforms into a visual feast, with thematic decorations reflecting the campaign's global fashion influence.
7. Style Challenges: Fun and interactive style challenges for visitors, encouraging them to step out of their comfort zones and experiment with new looks.
8. Exclusive Discounts: Special discounts and promotions on fashion items, making it an opportune time for shoppers to refresh their wardrobes.
9. Social Media Buzz: A social media campaign encouraging users to share their unique fashion moments, creating a buzz and fostering a sense of community.
10. Grand Finale Event: The campaign concludes with a grand finale event, featuring a spectacular fashion show, celebrity appearances, and surprises that leave a lasting impression on every fashion aficionado.