Lysol - Protect Like a Mother
The campaign creatively uses the concept of a mother bear, known for its fierce protection of its cubs, to symbolize the strength and dedication of mothers in safeguarding their loved ones.
The highlight of the campaign is its focus on empowering and celebrating mothers, positioning them as the ultimate protectors of their families.
Targeting - Mothers, particularly those with young children, are the primary target audience for this campaign.
TARGET AUDIENCE
About the
Campaign -
The campaign creatively uses the concept of a mother bear, known for its fierce protection of its cubs, to symbolize the strength and dedication of mothers in safeguarding their loved ones.
Core Theme of the Campaign -
1. Lysol recognizes the important role mothers play in safeguarding their families' health and aims to honor and empower them through the Protect Like a Mother campaign.
2. The campaign emphasizes the idea that mothers possess powerful protective instincts, just like mother bears, and are driven to keep their families safe from harmful germs and bacteria.
3. Various creative visuals and videos featuring mother bears and their cubs are used to highlight the parallels between maternal instincts in the animal kingdom and those of human mothers.
4. Lysol aims to inspire and encourage mothers to embrace their protective nature and take necessary actions to prevent the spread of illness-causing germs within their households.
5. The campaign promotes the use of Lysol products, such as disinfectant sprays, wipes, and cleaners, as effective tools for mothers to combat germs and create a hygienic environment for their families.
6. Lysol provides resources and educational materials to empower mothers with knowledge about proper hygiene practices and the benefits of using their products.
7. Through engaging storytelling and relatable anecdotes, the campaign aims to foster a connection with mothers, highlighting that their efforts to protect their families are valued and respected.
8. The Protect Like a Mother campaign also features social media initiatives, encouraging mothers to share their own stories and tips on protecting their families, fostering a sense of community among caregivers.
9. Lysol partners with influential mothers and parenting-related organizations to amplify the message and reach a wider audience.
10. campaign aims to celebrate and support mothers while promoting hygiene practices that help keep their families healthy and safe.