London Metropolitan University - Journalism Diversity Network
What makes this initiative particularly noteworthy is its focus on creating equitable access to journalism opportunities. In a field where 94% of journalists are white, the network actively works to diversify the media landscape by supporting students from various ethnic and socioeconomic backgrounds. This approach not only enriches the students' professional journeys but also contributes to more inclusive and representative journalism.
A standout feature of the network is its success in securing placements for students at prestigious media outlets. For example, in the spring of 2024, students undertook placements at renowned organizations such as Marie Claire, Black Beauty & Hair Magazine, and the Camden New Journal. These placements not only provide hands-on experience but also help students build professional networks in a competitive industry.

- Prospective journalism Students: individuals from diverse backgrounds Aspiring to pursue a career in journalism and seeking institutions that support inclusivity and equal opportunities.
- media organizations: Companies aiming to diversify their workforce and bring in fresh perspectives by collaborating with the network to offer placements.
- Educators and Academic institutions: entities interested in adopting similar models to promote Diversity and inclusion within their own journalism programs.
TARGET AUDIENCE
About the
Campaign -
What makes this initiative particularly noteworthy is its focus on creating equitable access to journalism opportunities. In a field where 94% of journalists are white, the network actively works to diversify the media landscape by supporting students from various ethnic and socioeconomic backgrounds. This approach not only enriches the students' professional journeys but also contributes to more inclusive and representative journalism.

Core Theme of the Campaign -
1. Foundation and Purpose: Established in 2018 by Wendy Sloane to address the underrepresentation of diverse groups in journalism by facilitating work placements for students from marginalized backgrounds.
2. Collaborations with Leading Media Outlets: The network has partnered with organizations like the BBC, Sky News, Marie Claire, and Black Beauty & Hair Magazine to provide students with valuable industry experience.
3. Impact on Student Careers: Many students have secured graduate positions as a direct result of their placements, exemplifying the network's effectiveness in enhancing employability.
4. Promotion of Diversity and Inclusion: By offering opportunities to students from various backgrounds, the network contributes to a more diverse and representative media landscape.
5. Expansion of Opportunities: Beyond local placements, the network has facilitated international experiences, such as organizing trips to Paris Fashion Week for students, broadening their global industry perspective.
6. Addressing Industry Challenges: The network confronts the issue of unpaid internships and the necessity of industry connections by providing structured, equitable opportunities for all students.
7. Student Testimonials: Participants have reported significant personal and professional growth, with experiences ranging from enhanced self-confidence to a deeper appreciation for cultural heritage.
8. Future Aspirations: While the network has made substantial progress, there is an ongoing commitment to continue diversifying the journalism field until such initiatives are no longer necessary.