Lino Perros - Miss Femina India 2024
By aligning with Femina Miss India 2024, Lino Perros not only showcased their products but also reinforced their commitment to women's empowerment. The campaign positioned their handbags as symbols of strength and individuality, resonating with the journeys of the pageant contestants.
This campaign celebrated the spirit of Femina Miss India 2024, aiming to empower every woman by highlighting their strength, grace, and courage.
The campaign targeted modern Indian women who value fashion as a form of self-expression and empowerment. It appealed to individuals who see accessories as extensions of their personality and strength.
TARGET AUDIENCE
About the
Campaign -
By aligning with Femina Miss India 2024, Lino Perros not only showcased their products but also reinforced their commitment to women's empowerment. The campaign positioned their handbags as symbols of strength and individuality, resonating with the journeys of the pageant contestants.
Core Theme of the Campaign -
1. Empowerment Focus: Lino Perros partnered with Femina Miss India 2024 to celebrate and empower women, aligning with the pageant's mission.
2. 'Miss India Picks Lino' Campaign: This initiative highlighted the strength and grace of modern Indian women, encouraging them to express their individuality through fashion.
3. Engaging Social Media Presence: The campaign utilized hashtags like MISSINDIAPICKS and MYLINOLOOK to foster community engagement and allowed participants to win Lino Perros products by sharing their styles.
4. Collaborations with State Winners: Lino Perros conducted photoshoots with state winners, showcasing their latest designs and reinforcing the brand's commitment to empowering women.
5. Brand Philosophy: The campaign emphasized that Lino Perros products are more than accessories; they are symbols of a woman's journey, strength, and unique style.
6. Shared Vision: Both Lino Perros and Femina Miss India 2024 aimed to uplift and celebrate women across India, promoting fashion as a means of self-expression and empowerment.
7. Fashion as a Catalyst: The collaboration highlighted fashion's role in driving change and inspiring confidence among women.
8. Tribute to Women's Stories: The campaign honored the diverse journeys of women, emphasizing their resilience and individuality through Lino Perros' designs.