LinkedIn - Find Your In Campaign
The campaign taps into the emotional and psychological aspect of job hunting, focusing on the struggles of finding opportunities and how LinkedIn makes this process easier by providing e�inse� through networks and connections.
Inclusive Messaging: The campaign encourages individuals of all backgrounds to find their unique path.
Video Storytelling: The use of diverse stories to show how LinkedIn helps people e�find their in.e�
Focus on Connection: Highlights how networking and community are key to professional success on LinkedIn.
Global Appeal: Targeted to both young professionals and experienced workers, making it globally relatable.
Young Professionals: Looking to enter the job market or find new career opportunities.
Career Changers: Professionals seeking a transition into a new role or industry.
Experienced Workers: Leveraging the platform for networking and mentorship.
Students & Recent Graduates: Those just starting their career journey.
Recruiters & Employers: People looking to hire talent and grow their networks.
TARGET AUDIENCE
About the
Campaign -
The campaign taps into the emotional and psychological aspect of job hunting, focusing on the struggles of finding opportunities and how LinkedIn makes this process easier by providing e�inse� through networks and connections.
Core Theme of the Campaign -
The "Find Your In" campaign by LinkedIn is all about finding the unique opportunities that LinkedIn offers through connections and networking.
It's focused on making users realize that LinkedIn can be the key to their professional growth.
The campaign has an emotional touch, tapping into the struggles of finding jobs and the joy of building meaningful professional connections.
It not just for job seekers; it targets career changers, experienced professionals, and recruiters too.
The storytelling element, combined with a global message of inclusion, makes it highly relatable.