Lindt - Blood for Chocolate
What interesting about this campaign is how it uses extreme imagery and intense language to convey the message of indulgence and desire. The use of a dramatic metaphor captures the audience attention and makes the campaign stand out in a crowded market.
The highlight of the campaign was its edgy and dramatic approach, featuring a visually striking ad where a character's intense desire for chocolate is metaphorically depicted as a life-or-death situation. This approach was intended to emphasize the irresistible allure of Lindt chocolate.
The target audience for this campaign includes chocolate lovers and enthusiasts who appreciate high-quality, premium products. The campaign particularly appeals to individuals who value luxury and are willing to indulge in a bit of extravagance.
TARGET AUDIENCE
About the
Campaign -
What interesting about this campaign is how it uses extreme imagery and intense language to convey the message of indulgence and desire. The use of a dramatic metaphor captures the audience attention and makes the campaign stand out in a crowded market.
Core Theme of the Campaign -
Concept: The campaign uses a dramatic and intense metaphor to portray the allure of Lindt chocolate.
Tagline: e�Blood for Chocolatee� aims to highlight the irresistible nature of the product.
Visuals: The ad features bold and striking imagery to create a memorable impression.
Tone: The campaign adopts an edgy and provocative tone, setting it apart from more conventional chocolate advertisements.
Purpose: It designed to attract attention and make Lindt chocolate stand out as a premium and indulgent choice.
Impact: The use of intense imagery and language effectively emphasizes the product luxurious appeal.
Audience Reaction: The campaign is meant to resonate with those who appreciate high-quality, luxury items and are drawn to bold, memorable advertising.