Ligne Roset - The Living Spaces Collection
The campaign's focus on experiential retail is noteworthy. The Mumbai store is designed to immerse customers in the brand's ethos, allowing them to interact with products firsthand and appreciate the fusion of traditional craftsmanship with modern design.
A significant highlight is the introduction of iconic pieces like the Togo sofa, celebrating its 50-year anniversary, and Pierre Paulin Pumpkin chair, produced for the first time since its 1971 debut. These designs underscore Ligne Roset's dedication to timeless aesthetics.
The campaign targets affluent consumers and design enthusiasts in India who value luxury, contemporary aesthetics, and quality craftsmanship in their home furnishings. It appeals to those seeking to elevate their living spaces with distinctive, high-end furniture.
TARGET AUDIENCE
About the
Campaign -
The campaign's focus on experiential retail is noteworthy. The Mumbai store is designed to immerse customers in the brand's ethos, allowing them to interact with products firsthand and appreciate the fusion of traditional craftsmanship with modern design.
Core Theme of the Campaign -
1. Brand Introduction: Ligne Roset, with over 163 years of heritage, enters the Indian market, bringing French luxury furniture to Mumbai.
2. Store Experience: The 5,200 sq. ft. Mumbai store offers a tactile experience, allowing customers to engage directly with the brand's creations.
3. Iconic Designs: The collection features timeless pieces like the Togo sofa and Pumpkin chair, blending tradition with modernity.
4. Customization: Ligne Roset offers a 'quick ship' program with a 12-week manufacturing period, providing both ready-made and customized options.
5. Sustainability: The brand emphasizes eco-friendly materials and sustainable manufacturing processes, aligning with the values of eco-conscious consumers.
6. Strategic Vision: Ligne Roset aims to position India among its top five global markets within the next decade, reflecting its growth aspirations.
7. Collaborative Effort: The store's launch is a collaboration with Burgundy Brand Collective, focusing on introducing international luxury brands to the Indian market.
8. Cultural Integration: The store's design and product selection are tailored to resonate with Indian consumers' evolving tastes and preferences.