LEGO City - An Epic Story Written by Kids
One interesting aspect of the campaign is how it turns the spotlight on children as the true creators. By incorporating actual stories from kids, LEGO City shifts the focus from the product itself to the imaginative worlds that children build with it. This strategy effectively engages both kids and their parents, reinforcing the idea that LEGO is more than just a toye�it's a gateway to creative exploration.
The standout feature of this campaign is its focus on real stories created by children. Rather than a traditional advertisement, LEGO City highlights the unique and personal narratives that kids come up with while playing. This approach not only promotes the product but also connects with the audience on an emotional level by showcasing the fun and creativity involved in playtime.
The primary target audience for this campaign includes:
Children ages 4-12: Who are the end users of LEGO City products and whose stories are featured in the campaign.
Parents: Who are likely to purchase LEGO sets for their children and are interested in the creative benefits of the toy.
Educators and Creators: Who might be interested in how LEGO fosters creativity and storytelling in children.
TARGET AUDIENCE
About the
Campaign -
One interesting aspect of the campaign is how it turns the spotlight on children as the true creators. By incorporating actual stories from kids, LEGO City shifts the focus from the product itself to the imaginative worlds that children build with it. This strategy effectively engages both kids and their parents, reinforcing the idea that LEGO is more than just a toye�it's a gateway to creative exploration.
Core Theme of the Campaign -
·Campaign Concept: The campaign celebrates children creativity by showcasing their own LEGO City stories.
·Real Stories: It features actual narratives created by kids, highlighting their imaginative play.
·Emotional Connection: By focusing on children's creativity, the campaign builds an emotional connection with the audience.
·Product Placement: LEGO City sets are prominently featured as tools that facilitate imaginative storytelling.
·Target Audience: Aimed at children, their parents, and educators who value creative play.
Engagement: The campaign encourages viewers to see LEGO as more than just a toy but as a medium for endless creative possibilities.
·Promotion: It utilizes various media, including videos and social media, to reach a broad audience.
·Brand Message: Reinforces LEGO City brand message of fostering creativity and adventure through play.