L'Oreal Paris - True Match
Going beyond mere makeup, True Match empowers individuals to embrace their unique skin tones, fostering a sense of confidence and self-expression in a world that celebrates diversity.
The commitment to inclusivity, boasting an extensive array of 45 shades that cater to a spectrum of skin tones, promoting the idea that beauty is for everyone.
Targeting - Beauty enthusiasts of all ages and backgrounds who seek a personalized and inclusive beauty experience, emphasizing the celebration of individuality.
TARGET AUDIENCE
About the
Campaign -
Going beyond mere makeup, True Match empowers individuals to embrace their unique skin tones, fostering a sense of confidence and self-expression in a world that celebrates diversity.
Core Theme of the Campaign -
1. Inclusivity at its Core: True Match proudly boasts an extensive range of 45 foundation shades, ensuring that individuals from all walks of life find their perfect match.
2. Celebrating Diversity: The campaign takes a bold stance in celebrating diverse beauty, encouraging consumers to embrace and showcase their unique skin tones.
3. Personalized Beauty Experience: True Match offers a personalized beauty experience, helping consumers discover their precise foundation shade that aligns seamlessly with their skin tone.
4. Empowering Self-Expression: More than just makeup, the campaign emphasizes the empowerment that comes with expressing one's individuality through beauty choices.
5. Digital Engagement: Leveraging digital platforms, True Match encourages users to share their beauty journeys, creating a vibrant online community that champions inclusivity.
6. True-to-Life Formulation: The foundation formulations are designed to be true to life, providing a natural look that enhances rather than conceals one's unique features.
7. Influencer Collaborations: True Match collaborates with influencers who embody the spirit of diversity, sharing their stories and experiences to inspire others.
8. Educational Initiatives: The campaign incorporates educational initiatives, offering resources to help consumers understand their skin tones better and make informed beauty choices.
9. Interactive Beauty Tools: True Match introduces interactive tools on its website, allowing users to virtually try different shades to find their ideal match before making a purchase.
10. Ongoing Commitment: L'Oreal Paris reaffirms its ongoing commitment to diversity and inclusivity, making True Match not just a campaign but a cornerstone of its brand ethos.