Kohl's - "Back-to-School Bargains"
The campaign featured a "Style Your First Day" challenge, where kids and parents could mix and match outfits using Kohl products and share their looks on social media for a chance to win gift cards and prizes.
Kohl introduced a "Spend & Earn" Kohl Cash bonus, where shoppers could earn extra Kohl Cash with every back-to-school purchase, allowing them to save even more on future buys.
- Parents looking for affordable yet stylish clothing and school supplies.
- Students (K-12 and college) who want trendy outfits, backpacks, and dorm essentials.
- Teachers shopping for classroom necessities and professional wear.
- Budget-conscious
TARGET AUDIENCE
About the
Campaign -
The campaign featured a "Style Your First Day" challenge, where kids and parents could mix and match outfits using Kohl products and share their looks on social media for a chance to win gift cards and prizes.
Core Theme of the Campaign -
1. Huge Discounts on School Essentials e� From trendy kids' fashion to sneakers, backpacks, and lunchboxes, Kohl made back-to-school shopping affordable for all.
2. Earn More Kohl Cash e� Customers got extra Kohl Cash on their purchases, making it easy to save on future shopping sprees.
3. "Style Your First Day" Challenge e� Parents and students shared their best first-day outfits for a chance to win Kohl gift cards.
4. Special Discounts for Teachers & College Students e� Exclusive deals helped educators and college students stock up on essentials without breaking the bank.
5. Bundle & Save Deals e� Shoppers could mix and match multiple school items (like outfits and accessories) for bigger discounts.
6. Limited-Time Flash Sales e� Surprise deals on top brands kept shoppers coming back for even more savings throughout the season.
7. Curbside Pickup & Fast Delivery e� Kohl made it easy to grab last-minute school items with same-day pickup and quick shipping options.
8. Eco-Friendly & Inclusive Collections e� Kohl highlighted sustainable clothing lines and adaptive apparel to ensure all students felt confident and comfortable.