KFC Canada - Colonel Sanders in Street Fighter 6
What makes this campaign particularly interesting is how it merges the worlds of fast food and gaming in an innovative way. By integrating Colonel Sanders into Street Fighter 6, KFC not only promoted its brand but also tapped into the gaming community enthusiasm, making the brand relevant to a younger, tech-savvy audience.
The standout feature of the campaign was the incorporation of Colonel Sanders as a playable character in Street Fighter 6. Gamers could use Sanders in battle and interact with him in the game recipe creation feature, merging KFC culinary brand with the gaming world in a fun and engaging way.
The campaign primarily targeted gamers, particularly fans of Street Fighter 6, as well as KFC enthusiasts. It aimed to capture the interest of a younger demographic who are active in gaming communities and enjoy unique, interactive brand experiences.
TARGET AUDIENCE
About the
Campaign -
What makes this campaign particularly interesting is how it merges the worlds of fast food and gaming in an innovative way. By integrating Colonel Sanders into Street Fighter 6, KFC not only promoted its brand but also tapped into the gaming community enthusiasm, making the brand relevant to a younger, tech-savvy audience.
Core Theme of the Campaign -
Collaboration: KFC Canada and Street Fighter 6 joined forces to bring Colonel Sanders into the gaming universe.
Playable Character: Colonel Sanders became a playable fighter within the game, allowing players to engage with the character in a new and interactive way.
Recipe Feature: The game recipe creation feature was used to incorporate KFC signature flavors, blending gaming with culinary arts.
Agency Involvement: The campaign was crafted by the agency Courage, known for their creative and impactful work.
Teaser Video: A teaser video was released to build excitement and showcase the integration of Colonel Sanders in the game.
Innovative Marketing: This campaign stood out for its creative approach to merging a fast food brand with a popular video game, engaging both gaming and food enthusiasts.
Audience Engagement: By targeting gamers and KFC fans, the campaign effectively reached a younger demographic and created a buzz in both the gaming and food communities.
Cultural Relevance: The collaboration tapped into current trends, making the campaign culturally relevant and appealing to modern consumers.ea consumption during the warmer months.