JPMorgan Chase - You Invested in Us, We Invested in You
By integrating "You Invest" into existing Chase and J.P. Morgan mobile apps and websites, JPMorgan Chase leveraged its extensive digital infrastructure to provide seamless access to investment tools, aligning with the growing trend of digital financial services.
A key feature was the provision of 100 commission-free trades in the first year, with opportunities for unlimited free trades for customers with deeper relationships with Chase, such as Sapphire Banking and Chase Private Client members.
The campaign targeted a wide range of individuals, from novice investors seeking accessible entry points to seasoned investors looking for cost-effective trading options, as well as existing Chase customers interested in consolidating their banking and investment services.
TARGET AUDIENCE
About the
Campaign -
By integrating "You Invest" into existing Chase and J.P. Morgan mobile apps and websites, JPMorgan Chase leveraged its extensive digital infrastructure to provide seamless access to investment tools, aligning with the growing trend of digital financial services.
Core Theme of the Campaign -
1. User-Friendly Platform: "You Invest" was designed to be intuitive, catering to both beginners and experienced investors.
2. Commission-Free Trades: Offering 100 commission-free trades in the first year lowered the barrier to entry for new investors.
3. No Account Minimums: Eliminating minimum balance requirements made investing more accessible.
4. Integration with Chase Apps: The service was seamlessly integrated into existing Chase and J.P. Morgan digital platforms, providing convenience for users.
5. Tiered Benefits: Customers with deeper relationships with Chase, such as Sapphire Banking clients, enjoyed additional perks like unlimited free trades.
6. Educational Resources: The platform included tools and resources to help users make informed investment decisions.
7. Digital Advisory Services: In 2019, JPMorgan Chase expanded the platform by launching "You Invest Portfolios," offering digital advisory services with professionally designed portfolios.
8. Competitive Positioning: The campaign positioned JPMorgan Chase competitively in the digital investment space, appealing to a tech-savvy clientele seeking low-cost investment solutions.